Conference Schedule

 June 6 6:00-9:00PM  Networking

Network with the speakers and your peers. Develop and improve relationships with other dealers and manufacturers.

Dave Baiocchi, Garry Bartecki, Dave Gordon and the Material Handling Network and Wholesaler staff

 June 7 8:00am Opening General Session


Dean Millius
 Dean Millius

Andra Stephens
Andra Stephens

8:05am-9:25 am  Keynote

Capitalizing on the Aftermarket rollercoaster
The role of aftermarket sales in the equipment dealership is changing. Join Dave Baiocchi, Wholesaler Aftermarket columnist, as he reviews the history and state of the industry. He'll discuss changes in salesman training, marketing, value proposition and sales activities within the dealership and the ever-changing needs and desires of your customer base. This dynamic session will also cover maximizing the role and function of your technicians and how to include those techs in the CSS sales cycle by utilizing a support team approach to aftermarket. Learn how the proper use and promotion of internal incentives will drive your aftermarket sales.

Dave Baiocchi

Dave Baiocchi

  9:25am-9:40am  Break    
  9:40am-11:00am  Keynote Financing and leasing
Whether your company is in the rental and leasing business or not, you'll want to listen to Garry Bartecki, Steve Pierson and Glen Mueller as they discuss the current methods and options regarding renting and leasing material handling equipment. Learn what impact the new lease account rules has on both dealers and lessees and how to educate and present renting and leasing options to customers. Garry will update the audience on current tax laws and these types of transactions and others being proposed and implemented after the election.
Garry Bartecki

Garry Bartecki

  11:00am-1:00pm  Lunch/Exhibits  Exhibits  
  1:00pm-2:15pm  Keynote

Marketing Tools to Grow Your Business
Debbie Frackes of Winsby will show you tools, strategies and offers that help manufacturers and distributors grow their revenues. Find out how to increase inbound leads to leverage your sales team's time. Learn how to increase website visitors and find out what pages they view and when, what works best to trigger interest among prospects, how to build your email list and best email strategies, what will push your company to the top of search engine results, and more. Debbie will be joined by Magee Clegg, managing director of ClearTail Marketing.

Debbie Frakes, Winsby

Debbie Frakes

  2:15pm-2:30pm  Break    
  2:30pm-3:30pm Speaker Roundtable
Now's your chance to get answers from the industry leaders. All of today's speakers will be available for a roundtable discussion.

Dave Baiocchi, Garry Bartecki, Debbie Frakes, Dave Gordon and their



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Legal notice and cancellation policy

This conference is a project of Material Handling Wholesaler magazine and Material Handling Network magazine. All programs and events are subject to change and/or cancellation due to low registration and/or circumstances beyond the control of the course hosts. The organizers do not endorse any specific product, course of action, procedure, opinion or other information offered during the conference sessions. While every effort is made to ensure the accuracy of the information contained in this website and program or provided during the training, Material Handling Wholesaler magazine and Material Handling Network magazine, their officers, directors, partners, employees and agents assume no responsibility for its content, use or interpretation. Relying on the information provided in this conference is at the sole risk of the registered attendees.  Please note: the full amount will be refunded if you cancel by April 30, 2017. Cancellations received May 1 - 15, 2017 will be charged a $150 administrative fee per registration. No refunds for cancellations received after May 15., however, registrations can be transferred to another person from the same organization.